What are typical business valuation multiples by industry?

Valuation multiples vary widely by industry. SaaS businesses trade at 4–8x EBITDA, home services (HVAC, plumbing) at 3–5x SDE, dental practices at 5–7x SDE, insurance agencies at 2–3x revenue, and restaurants at 2–3.5x SDE. The biggest drivers of multiple variation within an industry are recurring revenue percentage, owner dependency, and growth rate.

Business valuation multiples differ significantly by industry. Below are typical ranges as of 2024–2025 for small to lower-middle-market businesses:

Home Services & Trades: | Industry | SDE Multiple | EBITDA Multiple | |----------|-------------|-----------------| | HVAC | 2.5–5.0x | 4.0–7.0x | | Plumbing | 2.0–4.5x | 3.5–6.0x | | Electrical | 2.5–5.0x | 4.0–7.0x | | Pest Control | 3.0–6.0x | 5.0–8.0x | | Landscaping | 1.8–4.0x | 3.0–5.5x | | Roofing | 2.0–4.0x | 3.5–6.0x |

Healthcare & Professional Services: | Industry | SDE Multiple | EBITDA Multiple | |----------|-------------|-----------------| | Dental Practice | 3.5–7.0x | 5.0–9.0x | | Veterinary Practice | 3.5–7.0x | 5.0–10.0x | | Home Healthcare | 3.0–6.0x | 5.0–9.0x | | Accounting/CPA | 2.5–5.0x | 4.0–7.0x | | Insurance Agency | — | — (valued at 1.5–3.5x revenue) |

Technology & Digital: | Industry | Revenue Multiple | EBITDA Multiple | |----------|-----------------|-----------------| | SaaS | 2.0–8.0x ARR | 8.0–20.0x | | Digital Agency | 0.5–1.5x | 4.0–7.0x | | IT Services/MSP | 0.8–2.0x | 5.0–10.0x | | E-Commerce | 0.5–1.8x | 3.5–7.0x |

Other Industries: | Industry | SDE Multiple | EBITDA Multiple | |----------|-------------|-----------------| | Restaurant | 1.5–3.5x | 3.0–5.0x | | Car Wash | 3.0–6.0x | 4.0–8.0x | | Self Storage | 5.0–10.0x | 8.0–14.0x | | Manufacturing | 2.5–5.0x | 4.0–7.0x | | Construction | 2.0–4.0x | 3.0–5.5x |

What drives premium multiples (top of range): 1. Recurring revenue >60% of total revenue 2. Manager-run (low owner dependency) 3. Revenue growing >10% annually 4. No customer >15% of revenue 5. Strong brand or competitive moat 6. Clean, CPA-reviewed financials 7. Experienced management team in place

These ranges represent typical transactions. Outlier deals (strategic acquisitions, competitive bid situations) can exceed these ranges significantly.

Key Takeaways

  • Home services trade at 2–5x SDE; pest control commands premium due to recurring revenue
  • Healthcare practices (dental, vet) trade at 5–10x EBITDA due to recurring patient revenue
  • SaaS businesses command the highest multiples at 2–8x ARR
  • Recurring revenue, low owner dependency, and growth are the top 3 multiple drivers

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